MELBOURNE, AUSTRALIA (6 January, 2025) – Johnson Fitness and Wellness Australia (JFW-AU), a division of Johnson Health Tech, is excited to announce the launch of its first concept store in Sydney’s CBD. In collaboration with Decathlon, a global leader in high-quality, affordable sports and fitness products, JFW-AU will unveil a dedicated concept space at Decathlon’s George Street store (327-329 George St, Sydney NSW 2000). This showroom will offer a premium fitness shopping experience, featuring a curated selection of JFW-AU’s top-tier fitness equipment and massage chairs.
Brand Activation: Visit & Win
To mark the occasion, Johnson Fitness and Decathlon will host an exclusive “Visit & Win” brand activation event on Saturday, 22 February 2025, from 10 AM – 2 PM AEDT. Customers visiting the Decathlon Sydney store can participate in a fitness competition for a chance to win exciting prizes.
Competition Details:
- Customers must register upon arrival to participate.
- The main challenge involves running the longest distance in three minutes on a Johnson Fitness treadmill. The participant covering the most distance wins a $500 JFW-AU voucher.
- A second $500 JFW-AU voucher will be awarded to a randomly selected registered participant.
- Winners will be announced on Monday, 24 February 2025, at 4 PM AEDT and notified via email and phone.
Expanding the JFW-AU & Decathlon Partnership
The launch of the Sydney concept store marks a key milestone in JFW-AU’s retail expansion strategy. Located within Decathlon’s 220 sqm George Street store, the 60 sqm showroom will allow customers to explore, test, and experience premium fitness solutions first-hand.
This partnership aligns with both brands’ commitment to making high-quality fitness equipment more accessible. Decathlon, operating in Australia for over seven years, continues to expand into urban markets with innovative retail concepts. By collaborating with JFW-AU, Decathlon enhances its in-store offerings with industry-leading equipment.
About Johnson Health Tech Australia
Since 2009, Johnson Health Tech Australia (JHTA) has been a leader in the Australian fitness industry. Originally based in Morwell, Victoria, the company relocated its headquarters to Dandenong South in 2017, where it now houses its sales, marketing, logistics, and customer service teams. JHTA provides top-tier fitness solutions for residential and commercial markets, manufacturing renowned brands such as Matrix, Vision, and Horizon. To learn more, visit: johnsonfitness.com.au
About Decathlon
Founded in France in 1976, Decathlon is a global sports retailer committed to making sports accessible to all. The company designs, manufactures, and distributes high-quality, affordable sports equipment across 60+ countries. With a mission to create innovative products that encourage active lifestyles, Decathlon continues expanding in Australia with city-centre retail spaces tailored to urban consumers.
Image: Concept design for the JFW-AU retail space at the Decathlon outlet on Sydney’s George Street.